My kids love to play the “how much money would it take for you to do/drink/eat [insert something disgusting here]?” game.
Because even as kids, they know there’s a price for everything.
…even swimming in a pool of 💩 – one of their many scenarios posed to me over the years.
I had a conversation with a well-known and very visible consultant last month who shared that she no longer felt that a certain client was worth her time.
I asked blatantly, “What are you charging?”
Her answer: “$3,000/month on retainer.”
I said, “If you charged $6,000 instead, then would the work be worth your while?”
Her: “Yes, but people won’t pay that.”
Me: “If you’re so willing to give up that revenue stream altogether, why not just double the price and see if anyone bites? Sure, maybe no one will pay that much. But…
What if they do?
And what do you have to lose by trying?”
Here’s a pro tip:
When a certain project or client feels like it’s not worth your time anymore, it’s likely because you aren’t charging enough.
Never assume there aren’t clients out there who will pay more.
Ok, maybe your current clients won’t.
But before throwing that revenue stream out the door because it’s no longer worth your time, consider testing out higher pricing with future inbound clients and see if it sticks.
I promise, there’s a price for just about anything. So when you’re pricing your services, make sure you pick a number that makes the work worth your time and energy.
No regrets.
No resentment.
Only upside.
You’ve got this!
