The Upside

Why transparency is a competitive advantage

This month in The Upside, one of our members did something small that elevated our entire community in a very big way.

She asked a question about how to price a half-day corporate workshop and, leveraging the power of transparency, revealed the pricing and scope she was considering:

$25K for a half-day workshop with a few dozen executives of a large corporation.

Her question sparked an avalanche of comments and questions that pushed many of our members to think WAY bigger than they ever had before.

The conversation included comments like:

I got a quote for a 4 hour workshop for a team of 8 that was $20k. I say MINIMUM $30k, but $50k sounds more realistic – especially given the client.

I agree that $50K is a good number given the clients.

$25K for an executive-level workshop is fine. But don’t forget to factor in the work that you’ll need to do to create the programming. Then the price needs to reflect that and will probably go up.

I might be the one needing a gut check! My corporate day rate to this point has been $6,500/day. Looking forward to hearing from others to see if I need to quadruple this next time!

Clearly I’m not charging enough. I’ve been charging between $10k-$20k plus travel and materials for a full-day workshop.

Thank you for asking this! I’ve just done a handful of offsite leadership talks/workshops and needed a gut check on my pricing as well.

THIS is why I believe in transparency as a competitive edge.

And this is why I instill transparency as a value that transcends everything we do inside The Upside.

By everyone sharing their rates – even if they were embarrassed that their prices were too low or worried that others may think they are overchargingall of our members could make a more informed decision about their own pricing.

The result?

More money.
More equality.
And more economic advancement for everyone.

As you build your own business, I encourage you to talk to people in your trusted network about pricing.

Share what you’re charging and ask them to do the same. Talk about where there may be opportunities to close the rate gap. Get feedback.

Share…together.
Elevate…together.
Advance…together.

I have no doubt that this one person made an enormous economic impact on many of our community members, just by being transparent and vulnerable about her pricing.

And I have no doubt that as a result of this one conversation, our members are going to ask for more in the future.

…and so will you.

Ready to surround yourself with like-minded peers who will support your pricing goals and push you to play bigger? Join our growing waitlist.

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