Communicating your value to the fullest extent possible is one of the most important tools for growing a consultancy practice.
Most people focus on the tasks they perform: I do this, I do that. They don’t focus on communicating the story of their background in a way that maximizes their highest possible value.
So, something I like to teach people is how to extract your story and wrap it up into a two to three sentence bio, so that your audience can understand exactly where you are coming from and why you are the person to hire.
The first sentence is all about what you do and what you can do for the potential client. This is where you communicate the results a client can expect to receive–and this is your main hook. We dive deeper into this in our free Amplify Your Value guide – grab yours here!
Overall, avoid “fluff” words and phrases that only water down your value, such as:
Results-Driven
Goal-Oriented
Creative
Proven
Demonstrated
Seasoned
Passionate
Obsessed
Proprietary
Innovative
Effective
Strategic
These mean nothing to clients, and only make you sound like everyone else!
The second sentence should either QUANTIFY or JUSTIFY the value you’ve conveyed in the first sentence.
For example, can you quantify how much growth you’ve provided clients (% or $), either alone or within a team? Or can you justify your value by listing impressive clients/businesses you’ve worked with in the past (if you haven’t already in your first sentence!)? What about awards you’ve won?
Here are some examples of a stellar second sentence:
To date, Jane has helped clients raise more than $2.4 billion in institutional funding.
Her luxury background includes design at Oscar de la Renta, data science at Ralph Lauren, and former Alvanon data consulting clients like Burberry.
To date, she has overseen the awarding of $11 million to almost 1,000 organizations and over 6,000 individuals.
Through her 15+ year career, Lindsay has worked with over 100 startups and investors, as well as teams across Fortune 500 firms.
To date, Danielle has developed and executed over 75 fully integrated marketing plans for companies ranging from startups to Fortune 500s.
How you communicate your value through a well-crafted bio can make or break your ability to attract consistent, premium clients.
Want The Upside’s free step-by-step guide to Amplify Your Value, with even more details and examples? Grab it here!
