Start the Accelerator — Part 1

Combining the power of a 30-lesson, self-guided platform paired with hands-on assignments with actionable steps to growth. These substantive materials combined with Erin Halperʼs unparalleled expertise make this program highly effective for building a profitable consultancy.

MODULES

LESSONS

PART I
DEVELOPING YOUR HIGH-VALUE OFFERING

PART I
DEVELOPING YOUR
HIGH-VALUE OFFERING

VALIDATING YOUR BUSINESS

Are you a hands-on consultant, a high-level advisor, thought leader, workshop facilitator, boutique agency or some combination? This lesson and its accompanying PDF guide will walk you through how to choose the best consulting model for your specific background and future goals. By the end of this lesson, you will have complete clarity on which model is for you and why.

Before you make any big decisions, you’ll need to conduct market research. Do not skip this step! Even consultants who are 3 years out still periodically conduct ICA (ideal client avatar) research to sharpen their focus and stay relevant. This lesson and its accompanying PDF guide will walk you through step-by-step who to reach out to + provide you with specific open-ended questions that will help you understand your clients’ pain points in their own language.

Understanding the what and why behind narrowing down on a niche is critical to your success as a business owner. What do you want to be known for? Why focus on a niche when you can offer such a large range of services? In what situations do you need to go super narrow and in which cases can you offer services that are more general?

This lesson will demystify the strategy of defining your niche – an absolutely necessary step for success as a consultant, advisor or boutique firm. Along with the accompanying PDF guide, this lesson will walk you through step-by-step how to niche down on an industry and offering based on your specific consulting model and background. This customized approach will provide you with a quick and targeted answer to the question: how do I go niche when I’m capable of so much?

ACCOMPANYING WORKBOOKS AND PDF GUIDE

  • DETERMINING YOUR CONSULTING MODEL
  • IDEAL CLIENT AVATAR (ICA) MARKET RESEARCH STRATEGY & SCRIPTS
  • DEFINING YOUR NICHE

DEFINING YOUR HIGH-VALUE OFFERING

The name of your business is yet another touchpoint and opportunity to communicate your value to potential clients. “Jane Smith, LLC” probably isn’t going to cut it (with some exceptions, which we will explain in this lesson). With the accompanying Naming Worksheet, you’ll learn how (and why) to name your company in a way that maximizes your value, even if you don't have a creative bone in your body. You’ll also access hundreds of possible name combinations and naming inspiration so that you don’t get stumped by this very necessary and (mostly) fun step.

No one is you, and that is your superpower. But let’s face it: you’re not the only one out there with your specific skill set or expertise. Learn how to identify what makes you stand out from the crowd and how to maximize what impresses clients most about you and your background. Everyone has a special sauce. Being able to identify yours will give you a huge advantage when positioning yourself for premium clients.

How many times a year do you get asked some version of this question? 100? 1,000? Being able to answer “So, what do you do?” in a way that communicates your value, screams confidence, and creates interest is the best tool for generating business. Along with the accompanying Elevator Pitch worksheet, this lesson will teach you how to talk about what you do in a way that makes a lasting impression and generates high-quality client leads.

ACCOMPANYING WORKBOOKS AND PDF GUIDE

  • NAMING WORKSHEET
  • YOUR ELEVATOR PITCH

POSITIONING FOR PREMIUM CLIENTS

Unlike other business types, winning at consulting means focusing on landing a handful of quality clients, not generating a high-volume funnel of inbound customers. In this lesson, you’ll learn why the Quality Over Quantity model works so well, and how you can grow a high-margin business to spend more time billing clients and less time prospecting them.

You know your work is valuable and that you’re highly accomplished. But how are you perceived by others, including your potential clients? This lesson will walk you through how to improve how others perceive your value, including what clients are looking for on the surface and what qualities will have clients prepared to pay top dollar for your services.

You know you need to be on LinkedIn. But how do you maximize the platform in a way that has clients lining up to work with you and ready to pay top dollar for your services? In this lesson and with the accompanying Supercharge Your Bio guide, you’ll learn how to highlight key qualities and improve outreach on LinkedIn to create a steady pipeline of inbound, high-quality client requests.

The ability to attract in-bound client leads who are excited to work with you and prepared to pay top-dollar for your services will help you avoid burnout while affording you the freedom to pick and choose the projects that light you up. In this lesson, you’ll learn how to start leveraging content to position yourself as the leading expert and create a consistent in-bound funnel of high-quality leads. With the accompanying workbook, you’ll walk away with a content strategy that gives your audience a 360-degree picture of you and your business in a way that’s not only professional, but irresistible to future clients.

Here’s the good news: most consultants don’t have to have a website to be successful (as long as you follow the LinkedIn advice above!). But if you do move forward with a website, you’ll need to understand the structure that helps clients understand why you’re the one to hire and why they need to pay top dollar for your services. This lesson will walk you through exactly what you need to maximize your consultancy website to convert prospects into paying clients.

ACCOMPANYING WORKBOOKS AND PDF GUIDE

  • SUPERCHARGE YOUR BIO
  • CONTENT STRATEGY & CALENDAR FOR CONSULTANTS
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Lisa Weiss

"The Upside Accelerator was a great investment for my consultancy business. It's a really rich and strong program for consultants, not just early-stage ones. Everything is focused on achieving ROI for participants."

Nate Shalev

"I just officially launched my business with a full suite of clients thanks to all the amazing materials and advice from the Accelerator!"

Amy Looper

"The Accelerator helped me land 2 new business referrals, double my rates, and focus on getting more established clients. It also gave me a solution for tech founders that want to "pick my brain" for free. I liked the tactical steps within each module. The Accelerator made me revisit many parts of my business that I thought I had down and helped me start to climb out of burnout and redefine this new season as an ex-corporate mom. I wish I would have done this 6 months ago."

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