BEST VALUE

Start The Complete Accelerator

Includes Bonuses & Contracts Bundle

Combining the power of a 30-lesson, self-guided platform paired with hands-on assignments with actionable steps to growth. These substantive materials combined with Erin Halperʼs unparalleled expertise make this program highly effective for building a profitable consultancy.

MODULES

LESSONS

PART I
DEVELOPING YOUR HIGH-VALUE OFFERING

PART I
DEVELOPING YOUR
HIGH-VALUE OFFERING

VALIDATING YOUR BUSINESS

Are you a hands-on consultant, a high-level advisor, thought leader, workshop facilitator, boutique agency or some combination? This lesson and its accompanying PDF guide will walk you through how to choose the best consulting model for your specific background and future goals. By the end of this lesson, you will have complete clarity on which model is for you and why.

Before you make any big decisions, you’ll need to conduct market research. Do not skip this step! Even consultants who are 3 years out still periodically conduct ICA (ideal client avatar) research to sharpen their focus and stay relevant. This lesson and its accompanying PDF guide will walk you through step-by-step who to reach out to + provide you with specific open-ended questions that will help you understand your clients’ pain points in their own language.

Understanding the what and why behind narrowing down on a niche is critical to your success as a business owner. What do you want to be known for? Why focus on a niche when you can offer such a large range of services? In what situations do you need to go super narrow and in which cases can you offer services that are more general?

This lesson will demystify the strategy of defining your niche – an absolutely necessary step for success as a consultant, advisor or boutique firm. Along with the accompanying PDF guide, this lesson will walk you through step-by-step how to niche down on an industry and offering based on your specific consulting model and background. This customized approach will provide you with a quick and targeted answer to the question: how do I go niche when I’m capable of so much?

ACCOMPANYING WORKBOOKS AND PDF GUIDE

  • DETERMINING YOUR CONSULTING MODEL
  • IDEAL CLIENT AVATAR (ICA) MARKET RESEARCH STRATEGY & SCRIPTS
  • DEFINING YOUR NICHE

DEFINING YOUR HIGH-VALUE OFFERING

The name of your business is yet another touchpoint and opportunity to communicate your value to potential clients. “Jane Smith, LLC” probably isn’t going to cut it (with some exceptions, which we will explain in this lesson). With the accompanying Naming Worksheet, you’ll learn how (and why) to name your company in a way that maximizes your value, even if you don't have a creative bone in your body. You’ll also access hundreds of possible name combinations and naming inspiration so that you don’t get stumped by this very necessary and (mostly) fun step.

No one is you, and that is your superpower. But let’s face it: you’re not the only one out there with your specific skill set or expertise. Learn how to identify what makes you stand out from the crowd and how to maximize what impresses clients most about you and your background. Everyone has a special sauce. Being able to identify yours will give you a huge advantage when positioning yourself for premium clients.

How many times a year do you get asked some version of this question? 100? 1,000? Being able to answer “So, what do you do?” in a way that communicates your value, screams confidence, and creates interest is the best tool for generating business. Along with the accompanying Elevator Pitch worksheet, this lesson will teach you how to talk about what you do in a way that makes a lasting impression and generates high-quality client leads.

ACCOMPANYING WORKBOOKS AND PDF GUIDE

  • NAMING WORKSHEET
  • YOUR ELEVATOR PITCH

POSITIONING FOR PREMIUM CLIENTS

Unlike other business types, winning at consulting means focusing on landing a handful of quality clients, not generating a high-volume funnel of inbound customers. In this lesson, you’ll learn why the Quality Over Quantity model works so well, and how you can grow a high-margin business to spend more time billing clients and less time prospecting them.

You know your work is valuable and that you’re highly accomplished. But how are you perceived by others, including your potential clients? This lesson will walk you through how to improve how others perceive your value, including what clients are looking for on the surface and what qualities will have clients prepared to pay top dollar for your services.

You know you need to be on LinkedIn. But how do you maximize the platform in a way that has clients lining up to work with you and ready to pay top dollar for your services? In this lesson and with the accompanying Supercharge Your Bio guide, you’ll learn how to highlight key qualities and improve outreach on LinkedIn to create a steady pipeline of inbound, high-quality client requests.

The ability to attract in-bound client leads who are excited to work with you and prepared to pay top-dollar for your services will help you avoid burnout while affording you the freedom to pick and choose the projects that light you up. In this lesson, you’ll learn how to start leveraging content to position yourself as the leading expert and create a consistent in-bound funnel of high-quality leads. With the accompanying workbook, you’ll walk away with a content strategy that gives your audience a 360-degree picture of you and your business in a way that’s not only professional, but irresistible to future clients.

Here’s the good news: most consultants don’t have to have a website to be successful (as long as you follow the LinkedIn advice above!). But if you do move forward with a website, you’ll need to understand the structure that helps clients understand why you’re the one to hire and why they need to pay top dollar for your services. This lesson will walk you through exactly what you need to maximize your consultancy website to convert prospects into paying clients.

ACCOMPANYING WORKBOOKS AND PDF GUIDE

  • SUPERCHARGE YOUR BIO
  • CONTENT STRATEGY & CALENDAR FOR CONSULTANTS

PART II
BUILDING YOUR CLIENT ROSTER

BUILDING YOUR PROFITABLE CLIENT PIPELINE

Before doing any cold outreach, you’ll want to first maximize your existing network to uncover quality clients. This lesson and guide walk you through exactly how to do this in a way that isn’t at all salesy. Instead, find out how to plant seeds within your own network that grow into long-term, high-quality clients. Then, the Anatomy of a LinkedIn Announcement guide will walk you through proven scripts and templates that will immediately activate your LinkedIn network for a jumpstart on warm leads.

Once you’ve maximized your own network, it’s time to develop a highly-targeted, cold outreach plan to reach your dream clients. Learn the dos and don’ts of cold outreach, including proven strategies that open more doors and close more deals. Plus, master cold outreach in a way that’s aligned with your own style and comfort level using the scripts and templates provided in the accompanying guide.

It won’t be long before you start noticing consultant referral requests on social media and within your business communities. Your response will be clumped together with dozens of other consultants “raising their hand” for the referral. This lesson will show you exactly how to respond in a way that makes you stand out so you can jump to the front of the line to claim those referral leads.

After building your client pipeline, you may find that you have too many inbound leads. Believe it or not, this can be a problem! The solution: create a system to filter inbound leads so that only the most likely prospective clients are able to book a discovery call with you. This lesson will walk you through exactly how to implement a simple system for filtering out low-quality client prospects so you can focus your time on the clients who are ready and willing to pay your top rates.

BONUS

There is no quicker way to jumpstart your consultancy and mitigate risk than to establish a foundation client through your former employers. In this lesson, we’ll go over the best way to leave your full-time job and approach a foundation client so you can have immediate financial stability and a big head start in your business.

ACCOMPANYING WORKBOOKS AND PDF GUIDE

  • ACTIVATE YOUR NETWORK
  • EXCEL TEMPLATE FOR OUTREACH
  • ANATOMY OF A LINKEDIN ANNOUNCEMENT
  • LINKEDIN & EMAIL SCRIPTS THAT CONVERT

MAKING MONEY

You know you want to set premium rates that allow you to make more money in less time. But before you dive into pricing, it’s critical to understand how to calculate your value and worth. This lesson will shape your perspective on value and provide a foundation for charging top-dollar for your services.

There is no better tool for growing a successful consultancy than confidence. Confidence sells success and success breeds more success. But what does confidence even look like? This lesson will teach you exactly how to project confidence in an authentic way that opens more doors and closes more clients every single time.

This technical and tactical lesson will walk you through the different pricing structures that top consultants use to maximize their business success. With the accompanying guide, you’ll gain a crystal clear understanding of which pricing structure works for your business model and how to calculate your rates, so you’ll never leave money on the table again.

Every single consultant should have at least one productized offering – that is, a paid “rinse and repeat” service that requires little-to-zero effort to close. This lesson will teach you proven strategies for productizing your service offerings and monetizing your easiest funnels, all on autopilot.

ACCOMPANYING WORKBOOKS AND PDF GUIDE

  • PRICING STRATEGIES, STRUCTURES & TERMS

THE UPSIDE BLUEPRINT FOR CLOSING HIGH-TICKET CLIENTS

This lesson will teach you when to use a pitch deck and what should be included. You may be surprised at one of the more unusual, yet highly-effective and very much proven, pitch deck strategies you learn in this lesson!

If you do nothing else, watch this lesson. Accelerator participants have reported that this lesson alone was worth the entire cost of the program. You’ll gain a complete understanding of how to master each and every client meeting with bold confidence and control so that you can communicate your value and boost your client close rate. With the accompanying guide, you’ll also receive a script for navigating client meetings in a way that gives you a consistent competitive advantage.

No matter how much work you do to project confidence and communicate your value, you will still run into clients who try to push back on your pricing or terms. Often this is just a client looking to test your confidence and boundaries. This lesson, in addition to Scripts for Tough Conversations, will walk you through the most common client objections and how to respond while maintaining respect for yourself and your business.

NEW

A proposal is not the first place a client should see your pricing. But how do you bring up pricing in the first conversation without being off-putting? This lesson details exactly how and when to bring up pricing so you can communicate confidence in your rates and significantly reduce client ghosting.

You’ve built your pipeline and mastered the client meeting. Now it’s time to close the deal! This lesson will show you how to bring it all to completion—and get the contract signed.

You got into this business for the flexibility and freedom it provides. But without boundaries, you can say goodbye to that coveted flexible lifestyle. This lesson walks you through when and where to draw the line with clients, and how to do it with professionalism, confidence, and respect.

ACCOMPANYING WORKBOOKS AND PDF GUIDE

  • SCRIPTS FOR MASTERING EVERY CLIENT MEETING
  • HOW TO BRING UP PRICING
  • SCRIPTS FOR TOUGH CONVERSATIONS
BONUSES

CONTRACTS BUNDLE

Eight air-tight contracts, SOWs, and proposals proven to eliminate common bottlenecks and close clients quickly—includes time-tested contracts for hourly rates, retainers, strategy sessions, day rates, recruiting retainers and subcontractor agreements PLUS plug-n-play add-ons, scope of work templates, and client proposals.

Value: $2,795

BONUS LESSON

REFERRALS, SUBCONTRACTING AND WHITELABELING VIDEO
Learn how to scale your services without sacrificing more of your time.
Includes: Subcontractor Agreement

REFERRALS, SUBCONTRACTING AND WHITELABELING VIDEO
Learn how to scale your services
without sacrificing more of your time.
Includes: Subcontractor Agreement

Value: $495

BONUS GUIDE

OPERATING ESSENTIALS
Proven resources and low-cost tech solutions for streamlining your
day-to-day business.

OPERATING ESSENTIALS
Proven resources and low-cost tech solutions for
streamlining your day-to-day business.

Value: $295

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Gisell Paula

"I literally raised my prices twice since started the Accelerator! The advice is pragmatic, consolidated, and value-packed. I've figured out the correct language for what my business does and the problem it solves, and I now understand my ideal customer better. The Upside Accelerator is the easiest and most efficient way to understand the consulting landscape!"

Phuong Nguyen

"I had already taken the leap to start my own consulting firm 3 years ago. Now, I'm using The Upside Accelerator to sharpen the saw of my business because I know I am all over the place with it in terms of services, messaging, targeting, etc. Being in this Accelerator has made me choose a direction rather than wait for it to be THE perfect direction."

Kristin Jekielek

"I have finally figured out sales! Since I started using the Accelerator client meetings script, I closed two monthly recurring revenue deals, upsold a client to 3x their existing monthly contract, and managed to close two one-off deals."

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